Take advantage of Coverpath's powerful, online marketing capabilities
Posting your link on social media can help you reach new leads and stay top of mind for existing clients who may need more coverage in the future.
For MassMutual financial professionals: Open Hearsay Social, select one of the pre-approved Coverpath posts, and be sure to include your Coverpath link where indicated. You can copy your link directly from Coverpath:
You’ll be alerted when new content becomes available in Hearsay via the monthly Coverpath newsletter.
Posts will be tagged as:
- MassMutual Coverpath - Holidays
- Timely posts based on seasonality/holidays
- Look for the monthly Coverpath newsletter for timely social content
- MassMutual-Coverpath - General
- Good for general air coverage in between weekly posts
- Use 1 to 2 times per week
- Check the monthly Coverpath newsletter for fresh content
Once you push a post, it will remain “pending” until your local compliance team has approved it. While the post is already compliance approved for content, this is an added line of defense to ensure the person posting is an approved Coverpath financial professional and appropriately using the materials at hand.
IMPORTANT: When posting on LinkedIn through Hearsay, you must use a space followed by a period after inserting your link in order for the link to appear on your LinkedIn page. See below for further detail:
You can also add your link to the post through LinkedIn after it has posted.